ABOUT

The modern customer isn’t the same person who was walking around the mall 20 years ago. Competition between businesses was geographically limited and therefore customers bought what was conveniently available to them within their areas. Shipping was sometimes weeks, not hours, and no one would dare put their credit card or banking info on the web.

Fast forward to the year 2020 and oh my how things have changed. We no longer care about the mall and what is available within our areas. The internet has made shopping as simple as a click of a button or a voice prompt to our home automation systems. The modern shopper carries higher expectations for service, speed and quality or your business feels the detriment of a nasty review or social media outburst. Even our money is stored on our phones or in our digital wallets. 

Advertising is no different. Advertising budgets are shifting from newspaper ads, billboards and radio spots to companies like Google, Facebook and YouTube where a business can reach millions of potential customers from around the globe in a matter of minutes. Well, that’s as long as you understand keywords, demographic and behavioral targeting, how to track your results, optimize those results and drive a low enough conversion value to maintain a steady stream of revenue. Not to mention all of the ways ad agencies are billing you these days. Sometimes CPC, CPM, CPA, CPL, CPI, CPV and so on. Sound complicated?

This is where three decades of experience pays off. Being apart of the advertising industry as it has evolved has allowed our team to stay ahead of the curve. It has allowed us to maintain an understanding of the customer journey and how the modern customer needs to be sold. We utilize a strategy built around multiple touchpoints to keep your business in front of and fresh on the minds of these potential customers. We understand who values your brand and where to find people just like them to grow your audience and following. We know how to find the right people looking for your products or services and put them on a direct path to you.